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Tokyo Jimu has been operating in Japan for 2 years, they have a total 5 gyms in central Tokyo. Tokyo Jimu would like to achieve the goal of increasing their foot print in Tokyo South to 15 more gyms.
The gym is looking to increase it’s monthly signups by 20%. The gym has also looking to appeal to a younger demographic with it’s messaging to increase its customer base.
Our goals are to reach our new demographic with strategically placed content. This content should be informative and valuable for our new prospects. Sparking a genuine interest in joining Tokyo Jimu.
A direct digital marketing campaign that will reach young professionals all around Tokyo. The campaign should match their life goals and aspirations. We are also looking to differentiate our gym in a meaningful way by using lifestyle messaging.
The campaign will be distributed using the following channels.
A full breakdown of keywords needed to reach the target market and increase membership.