It’s so hard to get attention for products and services online these days. We often try and get involved on social media however sometimes it feels like we are just posting without a plan. Often the results of our erratic posting reflect this, we post a few things then we just give up. This is where a content marketing strategy comes into place using a strategic, structured way of posting online and creating a sales funnel to sell your products or services.
We have to remember that most buyers go online and do research before they actively start shopping. So the game has changed its all about the content. Make sure your organization is producing content that is worthy of buyer’s attention online.
You also have to understand the buyer’s journey will help us produce the right content at the right time. Is your buyer directly comparing solutions? or are they unaware that a solution to their problem even exists? These are some of the questions a content marketing strategy can help you answer.
First, let’s try and under stage the basic stages of a buyers journey
The See Stage
This is when a buyer online is not actively looking for your product or service. Here are some content ideas for this stage.
- Educational blogs
- White papers
- Industry research
The Think Stage
Here we have the stage where the buyer is making comparisons and trying to figure out if your product or service will solve their problem. Here are some content ideas for this stage.
- Premium ebooks
- Product comparisons
- Expert guides
- Video training
The Do Stage
In this stage, the client is purchasing from you. Now is your chance to make that purchase as frictionless as possible you can use the following content to do so.
- Onboarding series
- Beginners video series
- Frequently asked questions
The Care Stage
The care stage is where your customer is so happy with their purchase and wants to show off on social media. This is a great opportunity to create content that lets them do just that. The content at this stage should be fun, entertaining and all about the final result from the client’s perspective.
- Client testimonies
- Case studies
- Post worthy content
Regardless of your experience level, it is vital to have a content marketing strategy that helps you develop a clear plan for social media. If you would like us to help you create one visit us at https://www.neptunedesign.co.za