Getting consistent leads as a small business can be extremely challenging. Your budget is limited, you don’t have the endless resources the big guys do and most of the time you need solutions that yield immediate results.
With all this in mind, where do you start? what are some of the options available to small business owners and what are the advantages of using those platforms? In this article, I’ll be taking a look at some of the various marketing tools available to small business owners.
Google ads are a vital tool in the arsenal of every business owner. The best thing about Google search ads is they can be used to target clients the exact moment they search for a product or service. So for example when someone searches Google for the phrase “plumber in my city” if you were a plumber running Google ads in that particular area you would show up first in the search results and have the best chance to closing that deal.
Another advantage of Google ads is its targeting options which can be used to target clients based on their search history. For example, if you wanted to show your ads only to homeowners or college graduates Google would have the best chance of targetting such a person accurately because of their search history. So, for example, you could target an audience that is into “home renovation” Google could simply find the people that visit home improvement websites and show your business advertisements only to those people. There are many other powerful options with Google ads.
Not only can Facebook ads be used to grow your followers and likes for your Facebook page but it can also be a valuable asset used to produce consistent leads for your business. The power in marketing on Facebook lies in the fact that people are constantly scrolling through Facebook looking at posts and pictures of their friends. So if you can place your ads in front of a social group who are actively engaged and interested in what you are selling you will be able to create new leads on an almost daily basis.
We’ve found a lot of success with Facebook ads lead generation forms, this is simply a Facebook ad that the audience clicks on and they can automatically request a quotation for your product or service without ever leaving Facebook this leads to much higher conversion rates than normal.
Getting b2b leads can be incredibly difficult for some businesses to do simply because there is no way to reach high-level decision-makers without investing a huge amount of money into marketing. Fortunately, Linkedin solves this problem Linkedin ads allow you to reach those who are on top of the decision-making pyramid by marketing directly to people in positions like CEOS, Chief Financial Officers and Chief Marketing Officers.
Pay per click
What makes lead generation so cheap with digital marketing versus traditional marketing is the fact that you are only paying for your ads when someone actually clicks on your ad to view your offer. In traditional marketing, if you pay a magazine for an advert you will have to pay for that ad whether someone interacts with it or not and there is no way to measure the interacts with your magazine ad. Social media and Google are different because you can monitor engagement and understand exactly what marketing is working and not working.
If you want to get the maximum return on your marketing spend try out digital marketing your bottom line will thank you for it.