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Kostashape.com Success Story

The Client:

Meet Ivan the owner of kostashape.com an e-commerce store specializing in combat sports exercise equipment.

Before Coaching

Ivan has been diligently working to get his ads to break even. He has been learning about Google ads mostly through online video tutorials. Up to this period Ivan has had some good weeks and some really bad ones. However Ivan was looking for consistency; he wanted to know exactly how to run his ads so he could have predictable, dependable results for his business with Google ads. Here are his results before coaching

Weekly Ad Spend:

$248

Conversions:

4

Return On Ad Spend

45.16%

Before Coaching

The Strategy

Ivan and Devon worked closing on weekly coaching calls. The coaching calls consisted of a structured program and approach to Google ads. The topics covered were about the fundamentals of Google ads and also about advanced strategies that can reduce cost per click while still maintaining a high conversion rate. Devon has honed these programmes over 5 years of experience with Google ads and teaching his techniques to various digital marketing agencies around the world.

After 5 weeks of coaching with Devon

After just 5 weeks spent with Devon on coaching calls, Ivan started applying the tactics and strategies taught in the coaching program. Ivan was now more confident in approaching his Google ads and looking into the data to get the most out of the system. Ivan was then able to easily achieve a return of $359 for just $112 spent on his Google ads. This resulted in a 275% increase in his gains from Google ads.

Weekly Ad Spend:

$112

Conversions:

7

Return On Ad Spend

320.97%

After 5 weeks of coaching

After 9 weeks of coaching with Devon

This time we focused our coaching calls on scaling Ivan’s campaign using the power of Google’s automation.We focused on finding more clients in a more cost effective way. The result below speaks for itself . Ivan increased his Return on advertising spend by another 126%! Ivan has now more than 10x’d the performance of his original ads.

Weekly Ad Spend:

$208

Conversions:

12

Return On Ad Spend

447.66%

After 9 weeks of coaching

Ivan’s current progress

Ivan is now expanding his daily spend on Google ads with confidence. He has all the tools to make his online business a success. He is also planning on opening a 2nd online store specializing in boxing equipment.

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