47% increase in youtube Ad Views
The Client
Stephen Obana
Over 2 Million Channel Views On Youtube
Youtube Channel: Obana Music
Meet Stephen Obana a Phillipino American musician with over 2 million views on Youtube. Stephen specializes in creating authentic EDM and also cover editions of heartfelt music. He has a strong passion for music and a has a genuine zest for life.
The Goal
Although Stephen has been successful for quite some time on Youtube. He wanted to increase his reach with Youtube ads. The Goal was to increase views and engagement on his current Youtube ads which would ultimately result in an increase in Youtube Channel subscribers for his Youtube Channel Obana.
The Results
Youtube Ad Views Increase
+47.24%
An increase 7150 youtube ad views over the previous 30 days performance.
Youtube ads View Rate
+3.98%
A 3.98% increase in the view rate over the previous 30 days performance.
Youtube Ad Views
+22 300
A total of 22 300 views for a total ad spend of $179 at a cost of less than $0.01 per view.
The Strategy
We began by isolating popular keywords in Stephen’s niche and looking for high traffic low competition search terms. While doing this we also launched a remarketing campaign with a different music video which would result in the views having an opportunity to re-engage with Stephen’s Youtube channel.
The Strategy paid off with an even higher engagement rate on the remarketing campaign. An additional bonus was also picking up secondary organic “earned views” for the channel which were completely free.
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