In this article, I’m going to show you exactly how to right keywords for google adwords search campaigns. In this article, we’ll cover the following topics.
- Where to find good keyword data
- How to select the great keywords
- How to check if your new keywords are performing well
Where to find good keyword data
Google keyword planner allows you to find new keywords for the specific niche that you interested in. What separates Google keyword planner from other sites is that you can see how much search queries each keyword gets. You can also get a range of how much you can expect to pay for them. It’s simple, easy, and free for anyone with a Google ads account to use.
Use customer pain points
My second tip is to use customer pain points. Don’t go after the short keywords everyone is going after as these can be quite expensive and yield expensive clicks. The reason these shorter keywords yield expensive clicks is that all your competitors after them as well which drives up the price. Try and focus on the client’s pain and the things a client would type into a search engine before they know what the solution is.
For example, if you are selling pianos, it’s always good to go after the keyword piano but you are still going to compete with a lot of businesses. However, if you go after clients pain points such as
- Piano lessons
- Music lessons
- Learn to play the piano
These keywords are usually far less competition and therefore allow you to dominate the search results far easier.
How to check if your keywords are performing well
Once your search campaign is up you’ll need to leave it running for about 3-7 days depending on the size of your budget. I always advise people who are new to google ads to start off with their lower than usual budget because it takes time to get your settings in the sweet spot. Look for the searches box in your campaign menu. Here is an example of what it should look like.
If you cannot find this the box anywhere it’s most likely that you using a smart campaign or you’re not in the expert mode dashboard. To switch to expert mode simply to settings<switch to expert mode
Now, look carefully at the types of searches your ads are appearing for. Do they align with the search a potential client would make? If so keep those keywords, if not you can remove those keywords from your search campaign or add negative keywords. Negative keywords allow you to refine certain related searches. You can learn more about negative keywords here.
Closing thoughts
Applying these basic principles should allow you to get good consistent performance out of your AdWords campaigns. If you need any help with your Google ads campaigns or consultation feel free to contact us at Neptune Design.
