Italiana Email Newsletter Strategy

resturant digital marketing

The Client

Italiana is a traditional italian restaurant that has been operating for the past 2 years out of Sandton, South Africa. The restaurant would like to increase its online orders. They do have a loyal customer base however, they know that they are slowly losing clients to competitors that have a stronger online presence.

The Challenge

To increase their gross revenue on takeaway orders by 30%. This goal needs to be achieved by the 4th Quarter of the 2020 financial year.

Email Open Rate Target
Increase average to email open rate to 25%
Email Click-Through Rate Target
Increase email click-through rate to 10%
Average Email Conversion Rate Target
Increase email conversion rate to 3%

Proposed Solution

To increase adoption of the Italiana online order system by creating a new engaging newsletter series. The newsletter series will leverage the existing 12 000 newsletter audience Italiana already has.

Sales funnel Design

Creating a newsletter series called Italiana secrets. In each newsletter we feature how Italiana makes it’s trademark sauces/dishes like Napolitana, Carbonara and Alfredo. At the end of each video the viewers get a free coupon for 25% for the bottled version of the sauce. Of course the customers will also want to order take away meals to go along with these sauces.

Email Newsletter Design

We Solve Real Business Problems

View the full Strategy Presentation Here

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