Where to find eCommerce reports in Google Analytics

Finding the right report in Google analytics can be a daunting prospect but it doesn’t have to be. In this article we will help you find the eCommerce reports you need to really see if your eCommerce is operating the way it should be.

I this post I will show you how to access your site visitors:

Shopping behavior

Checkout Behavior

Product Performance

Sales Performance

Step 1

First lets go to our Google analytics account and see where these menus can be found. Please also not if you don’t have eCommerce and conversion tracking enabled you will not be able to see any of these reports. No need to worry tho simple looking for the link at the bottom of this page and we will setup your eCommerce reports for you. Moving on firstly log into your Google analytics account and look on your left and hand side for a tab that says conversions.

Step 2

When you click on the eCommerce tab you will see a drop-down with multiple options select eCommerce to drill down see the eCommerce reports. These eCommerce reports allow you to see how to your visitors use your website.

Shopping Behavior Analysis Reports

Checkout Behavior Report

Product performance report

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