If we don't hit 3, we'll keep working on your ads for free until we do.
You built a great experience. But third-party platforms and weak marketing eat your margins.
You don’t own your marketing. They do. Their commissions eat your profits.
Your business needs your full attention. Your ad results suffer. They become unpredictable and expensive.
Shared leads force you to lower your prices. You have to win the bid.
We took Lab Africa Safaris from zero to a thriving booking engine. Here’s what happens when true Google Ads experts build your strategy:
Lead Digital Marketer

Project Lead Strategist

Senior Digital Marketer
Our core marketing team has deployed over $5,000,000 in targeted digital ad spend to date.
We have spent nearly a full decade mastering this single, high-intent advertising network.
We have taught 70+ course students and guided over 400,000 viewers on our YouTube channel.
With 18 years of combined experience, we have scaled over 100 brands across major markets.
We build and manage your Google Ads to bring you people who are ready to book.
3 booking-ready enquiries in 30 days — or we work for free until we do.
If we don't generate 3 booking-ready enquiries in your first 30 days, we keep managing your Google Ads for free until we do.
A booking-ready enquiry is someone who is actively looking to book a safari, wants the type of safari you sell and is ready to discuss their trip with you.
We don't count spam, fake enquiries, suppliers, job seekers or people who are only asking for general information.
You pay the agreed ad spend and follow up with the enquiries.
We'll handle the Google Ads until we hit 3.
1. We look at your business
We learn what you sell, where you operate and who you want to attract.
2. We build your campaigns
We find the searches your future customers make and build campaigns around them.
3. We send the right people to you
We focus on people who are looking to book, not people who are just browsing.
4. We work towards 3 booking-ready enquiries
You get the first 30 days to see what happens.
If we don't hit 3, we keep working for free until we do.
You pay your agreed Google Ads budget.
You also pay the normal monthly management fee once you start.
If we don't hit 3 booking-ready enquiries in the first 30 days, we waive the management fee until we do.
Typically clients see results within 90 days of working with us.
Depends on your goals and the areas you are targeting, that we can discuss on the call.
Unfortunately due to high demand for our time, you’re going to have to book a call to get a comprehensive answer.
You need to be a safari business that sells its own trips and is ready to take new bookings.
You'll also need:
An active website
A working enquiry or booking process
A Google Ads budget of $3000 per month or more to run the campaign properly
To respond to enquiries in a reasonable time
To give us access to the accounts and information we need
We'll agree on the ad budget before we start.
If you have the right offer, the right budget and can handle new enquiries, you're in.
It completely depends on your offer, your sales team, your budget and how good your website is at converting. But we can discuss where to improve those on our call.
It's someone who:
We're not counting random form fills just to hit a number.
You need to give us access to your Google Ads account and website.
You also need to follow up with the enquiries we send you.
We'll handle the ads. You handle the sales.
If we feel your existing campaigns can be improved we will work on them, if not we will create brand new campaigns, so your Google ads conversion pixel can be trained off high quality data
Unfortunately not, that’s what you pay us for.
We don't count:
We care about people who could actually become customers.
Once we hit 3 booking-ready enquiries, the guarantee is complete.
From there, we keep working to improve your campaigns and bring you more direct safari enquiries.
My campaign is doing very, very, very well. We are generating a lot of sales
Samuel Colin Walugembe
Lab Africa, Uganda